Chapped Lips & Cold Sores: What Actually Works?
REAL RESULTS, MEASURED IN HOURS — NOT OVERNIGHT Abreva Marketing “2½ days” headline = best-case subgroup Actual trial median: ~18
REAL RESULTS, MEASURED IN HOURS — NOT OVERNIGHT Abreva Marketing “2½ days” headline = best-case subgroup Actual trial median: ~18
ONE STRONG DIET, ONE NARROW SUPPLEMENT CLAIM, ONE INDICTED COMPANY Low-FODMAP Diet ~70% respond, replicated across multiple reviews Strongest evidence
TWO $4B+ COMPANIES, ONE MISSING STUDY PHTI (Independent) Non-vendor-funded 2024 evaluation Comparable to in-person PT for many conditions Company Research
THREE STEP NUMBERS, THREE VERY DIFFERENT ORIGINS 10,000 Steps 1965 pedometer marketing name No study behind it — still every
THREE TIERS OF CLINICAL OVERSIGHT, NOT ONE CATEGORY Tier 1: MDacne AI analyzes selfie, no clinician in the loop OTC
SELF-TRIAGE ACCURACY: THREE VERY DIFFERENT RANGES Symptom-Checker Apps 11.5% – 90.0% “Moderate but highly variable” Kopka et al., 2025 AI
“HYBRID” IS THE OPERATIVE WORD, NOT “ARTIFICIAL” What’s Automated Basal insulin adjustment 30-min glucose prediction Automatic correction doses (most systems)
WHAT YOU’RE ACTUALLY PAYING FOR AT EACH PRICE TIER Budget ($30–$60) Foot-to-foot BIA 2–4 electrodes Full JMIR-documented error margins apply
“FREE” MEANS THREE DIFFERENT THINGS IN THIS INDUSTRY Genuinely Free No credit card needed e.g. Nike Training Club, Apple Health,
AI SKIN CHECKS: FOUR EVIDENCE TIERS, NOT ONE Tier 1 FDA-cleared clinical Clinician-operated e.g. DermaSensor — 96% sensitivity in pivotal